In Argentina, Friend's Day is often a good excuse for a common friendly gathering, though people also employ the day to get in contact with old and seldom-met friends and greet them. Since it is not a public holiday in Argentina, the gatherings tend to happen during the evening.
Friend's Day has in recent years turned into a very popular mass phenomenon. In 2005, the amount of well-wishing friends led to a temporary breakdown of the mobile phone network in the cities of Buenos Aires, Mendoza, Córdoba and Rosario, comparable to the one experienced in 2004 on Christmas and New Year's Day. Seats in most restaurants, bars and other establishments are already completely booked a week before the celebration.
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